2017 Hyundai Ioniq Hybrid Driven: A Legitimate Prius Fighter, 12 Years in the Making

2017-Hyundai-Ioniq-hybrid-PLACEMENT

Gas prices are anticipated to stay low for the next couple of years, so what’s with Hyundai launching a Toyota Prius fighter now? The reason the 2017 Hyundai Ioniq hybrid is here, according to Hyundai executives, is that they’re playing the long game that downplays regulatory landscapes and fuel prices. Toyota had the same faraway target when it started its hybrid development in a similar climate in the 1990s, and that approach has earned Hyundai a legitimate place at the table today. READ MORE ››

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